Diving Into Digital Marketing

3 jobs in 3 years

Over the nearly 3 years since I’ve been out of college I’ve really struggled to find a career I enjoy. I’m unemployed now and I realized I don’t want to move forward in the career I had carved out for myself — it just didn’t feel right anymore.

Feeling Restless

I love learning. I think that’s the reason why I have reoccurring dreams about high school. I’ve always been curious and good at school. Now that I’m unemployed I’ve had time to really think about what I want to do for a career and I have the time to change that path if I want to.

Right after college I worked in web content management. It was boring. Then I briefly tried graphic design and felt major imposter syndrome, so I quit. I also felt like I just wasn’t cut out for the critiquing that comes with any design job. So I decided to make another switch, this time to digital marketing.

What Is Digital Marketing?

Digital marketing encompasses a ton of online marketing outlets. There’s content marketing, social media marketing, search engine optimization, paid media, and email marketing. There are tons of ways to reach your audience and I like that you get to be creative by coming up with a marketing strategy, while still being analytical and working with data to back up your decisions. It seems like a good option for someone as indecisive as me, and a great way to use both sides of my brain.

The Generalist

My degree was in web design with a secondary focus in art history. I won’t be using 100% of what I studied, but I feel like I learned some good basics. One issue I originally had with my degree program was that it left me feeling like a jack of all trades but a master of none. However, I now see that it might’ve been necessary to teach a bunch of things to students who are new to a subject. For example, in the digital marketing course I recently completed, I learned a lot about each part of digital marketing, but didn’t dive deep enough to be an expert in one. This is okay though because becoming an expert takes time and practice.

Although I’ve been unsure about my career in the past, I feel like the self-learning I’ve done has really helped me to better understand my strengths and weaknesses. Fingers crossed I’ve finally found the right path.

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